Video like any element of digital marketing has been studied to death and there are all kinds of statistics and data supporting the need for video and how it can improve results. Your target audience expects you to have video content for them. At a practical level, you simply want to make it easier for someone to get your story and key information; you want to reduce friction and lack of clarity at the top of your sales funnel.
If you are a start-up with an innovative concept or product, then going through the exercise of writing and producing a best business explainer video will help you to develop that short pitch so that you can acquire those early customers that you need and make your pitch to investors if you are looking for funding.
If you are a marketing professional that needs to persuade the boss or client to go along with an animated video project, below are few key reasons to help you convince them.
There are the three main reasons video has become so important:
1 – Attention Spans Are Shrinking and it is unlikely your audience take the time to read text in order to get your message. A short video can convey more information than a page or a page of text. You may have heard the old saying: “Pictures are worth a thousand words”. Well, video is worth a thousand words.
2 – Better Retention with Animated Videos – A best business explainer video makes the information you are trying to convey more memorable. There is some good research that has shown that people remember a lot more after watching and animated video versus simply hearing information (or watching a talking head on the screen). This means that you get your point across more easily than a meeting with a prospect that has seen your video will be more productive.
3 – Animated Video Improves Marketing ROI – Good business explainer video almost always ensures that you get the most out of your marketing program. Do you handle email marketing, Google Ads, PPC or SEO? A good video will improve the ROI on all of those types of programs. In some cases, the increase in ROI can be dramatic.
Here are a few other states that have come out recently that seem relevant:
About 50% of Internet users are looking for videos related to their products or services before going to the store.
52% of making marketing professionals worldwide name video as the type of content with the best ROI.