There is a saying that a picture is worth a thousand words. Now in modern times, a product video could be worth of thousand sales. According to CISCO, in 2018, videos accounted for half of the mobile data traffic. So if you are an entrepreneur or an industrialist and not into online Video Marketing then you are missing a lot because basically we are in a video revolution.
If you are running any type of business and wants to expand your online presence, this is the right time to get into videos. We will discuss some important benefits of video marketing.
Videos Increase Your Sale
Using video as marketing has directly led to conversions and sales. If today you invest in the video then in future it can make you some serious money. According to Hubspot adding a video on your landing pages can increase conversions up to 80%. A recent survey report suggests that 65-80% of consumers are likely to buy a product after viewing its descriptional video.
Videos Can Boost Your Search Engine Results
Search engines always highlight the content that is engaging to the users and what’s more engaging than the videos? It is a fact that YouTube search is the second largest search engine after Google. If your videos are on your site or on YouTube then your chance of getting in the top search is greatly increased. An important thing to look upon is while you are uploading a video on YouTube, just make sure to use correct tags and catchy title and description.
Video Marketing Is Better Than Traditional Marketing
If you compare the traditional marketing method with video marketing, you will find that video marketing is not only cost-efficient, it is also more effective and provides more flexibility. By flexibility, we mean that you have a lot of options to work upon in video marketing while in traditional marketing your options are limited in numbers.
For example, if you advertise something on a hoarding, you can never estimate how many people got influenced by that and got converted. In contrast to that, if you advertise by video ads you have lots of options. You can show your video only to a specific targeted audience. You can calculate where your video performs the best. You can also know how many conversions you got by a particular video.
Also, you can change the video without any additional cost if it is not performing well. Clearly you know which marketing is better for the long term.
Videos Help In Building Trust
Marketing is all about understanding the concerns of your potential customers and provide solutions to those. For this, you have to build a relationship with your customer. The best way to build a relationship is by face to face interaction. But this is not possible if your targeted customers are very high in number. That’s where video comes handy. If a customer sees your team, your product in a video they feel more confident about your brand. Trust is very essential if you are new in the business and video can provide you with that.
Convey Information More Efficiently
When you’re trying to find out more about a product or service, you want to know the details quickly, in an easy-to-grab presentation. Video is an effective way to communicate with your potential customers. In just a few seconds, you can acquire their attention, explain what your business is about and why they should care. You can do it in writing too but you can do it faster and more memorably in an explainer video. For creating explainer videos make sure you do your research and hire a professional video making company who has experience and knows what they are doing.
Videos Increase Brand Reach
According to a survey, 92% of mobile users share the video after watching it. This indirectly increases the reach of the brands. If you create engaging videos then surely your brand will get greater reach in lesser time.
So these were some essential benefits of using Videos as marketing. If you are new into your business and confused about what type of videos can be beneficial for you?
Reach out to FlashyVideo.com for the guidance.